Blog #8: Schwegmann’s Warrior Nature Redux – Business with a Conscience
In the long-lost Germanic Jute dialect, “schweg” meant axe, as in battleaxe—one of the most fearsome weapons of the Dark and Middle Ages. The person who wielded this awesome weapon was a “schweg-man,” a soldier, a warrior serving a community, whose solemn duty was to protect and defend when enemies threatened and to go on the offense when war was called for. In both cases, these martial acts of resistance and attack were legitimized by appeals to higher ideals, as soldiers op
Blog #7: Schwegmann’s Warrior Nature
John Schwegmann was a fightin’ man. Throughout his life, whenever faced with tough odds or powerful foes, he stood his ground, refusing to back down. He fought his first battle as a boy, winning a psychological struggle against paralyzing feelings of inferiority. In his late teens, he dared to confront his employer over its debt-ridden management practices—in a speech delivered at the annual company banquet no less! It turned out he was right, as the company folded shortly th